Globalisation

Globalisation and its effects-

1) Is our news influenced by American cultural imperialism? What examples can you think of?

Yes, British news is influenced by American cultural imperialism due to American news playing a role in our news distributing and what we choose to regard as 'news' or worthy information to feed our audiences. One example of this was a news report done about a young boy who was singing the national anthem at a baseball game in America but suddenly started having hiccups. This was the American idea of 'news' and this went viral due to America's culture of news being more of an entertaining factor than a informing one. This influenced British news due to it's popularity and coverage it received which resulted in British news covering the same story in order to 'entertain' its audiences.

2) Has the increased globalisation of news improved the audience experience? How? Why?

Increased globalisation has increased and improved the audience experience heavily. This is because access to news has become easy, cheap and in some cases even free. The advancement of globalisation has allowed the audience to access of live pictures, clips and footage which has improved the audience experience. This has improved the audience experience because audiences are now able to view news live which makes the quality of the news higher and more reliable. The ability of lives news has allowed audiences to put more trust into institutions and has given audiences a wider variety of reliable, entertaining and most importantly informing news.

3) Has globalisation benefited or damaged major news institutions? How? Why?

Globalisation has benefited institutions to an extent because institutions are now able to provide and distribute news internationally which has given them the upper hand in reaching a wider audience. This is extremely beneficial due to news institutions being able to reach their maximum and allowing them to spread their news globally, informing a wider audience. The web has played a role in this benefit because institutions such as the BBC have sites that they can distribute news from giving consumers the access to their news. On the other hand it can be argued that institutions have been damaged by globalisation due to the lack of journalists that are needed. The rise of citizen journalism has started the decline of news institutions due to people being able to access news from fellow citizens. This has allowed consumers to produce their own news and also consume it from citizens which is because of globalisation.