Twitter's new icon is unlikely to break Facebook's heart
As Twitter swaps favourites for likes, Chris Buckley, TMW Unlimited's chief digital officer, explains what the change will mean for users.
Social network functionality is changing and brands should watch closely because the tech platforms are making a serious bid to build emotional connections with users.
Facebook is testing a range of emoji-style reactions to posts and now Twitter has replaced its Favorite star button with a new Like function, which confusingly at first glance, is symbolised by a heart icon.
Calling the new rating function a Like is hardly original. Twitter's announcement suggested the heart icon is universal and more expressive than the Favorite star, and went on to claim, "In our tests, we found that people loved it."
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