Respected news brand are huge benefit to twitter because the allow the audience to access their news through social media such as Twitter. This beneficial because NDM has developed massively over the years which has made news accessible through the internet and social media sites. This is a benefit because news brands such as the guardian or the sun are now able to tweet their news through Twitter allowing consumers to gain information through the internet.
Why in turn is Twitter good for respected news brands?
Also Twitter is good for respected news brands because with the decline of the newspaper industry this has put news organisations down. However with Twitter institutions such as the guardian can post and tweet their news which still allows their news to be distributed and consumed in a different format which is still beneficial because of the popularity of their institution on Twitter.
The report suggests that old and new media “are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience”. What evidence do they provide to support this idea? Do you agree with it?
‘Better together’ is becoming a
familiar phrase in media – ever
since we learned that online and
legacy media are not, in fact, in
direct competition, but often
work extremely well together to
enhance both the media
eco-system and the
consumer experience." This is a quote from the article which suggests that new media and old media are 'better together' which suggests that old media and new media work well together instead of being competitors against each other they have helped each other to both strive. An example of this is how a site such as Twitter has allowed the news industry to post articles for consumers. This is a prime example because it shows how they have helped each other instead of competing.
Do you think the increasing amount of 'gossip' or 'banter' is harming the reputation of news and journalists?
Yes, I think the increasing amount of gossip or banter is harming the reputation of news because news traditionally is supposed to be serious. This means that news industries provide news with a certain amount of seriousness with stabbings, murders etc. Meaning the increase in banter has taken away the serious element of news making the reputation decline heavily. However, it can be argued that this has also enhanced news because it has allowed consumers to interact more with the news due to its light banter. This is beneficial for news industries to an extent because it has given them that connection with their audience allowing them to create good but respected relationships with consumers.
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